From Taxi Driver to Tourism Powerhouse: Mo Baba’s Story

from I Am Tourism Stories · host I am tourism stories

Guest: Mohamed “Mo” Baba – Founder, Aurum Africa Host: Lori Cohen – Content Lead at Big Ambitions In this episode of I Am Tourism, host Lori Cohen speaks with industry veteran turned visionary entrepreneur Mohamed “Mo” Baba, Founder of Aurum Africa, about his extraordinary 30-year career in tourism — one that started behind the wheel of a minibus taxi during South Africa’s 1995 Rugby World Cup.

Episode metadata supplied by the publisher feed · Published Oct 6, 2025

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From Taxi Driver to Tourism Powerhouse: Mo Baba’s Story

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