From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert

Send Jackie A Message!Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.We talk about:How Angelica used sales skills and strategic marketing to grow her businessThe power of building a strong, consistent personal brand (including the story behind her signature glasses)Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distractionThe importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skillsWhy investing in quality education and community creates lasting confidence and success in teaching yogaHow to shift your mindset around sales and marketing to build a thriving yoga business with integrityThe realities of building an online yoga business—hard work, patience, and dedication required for real resultsPractical advice for yoga teachers and studio owners looking to diversify income and create sustainable growthAngelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.Connect with Angelica:Check out her podcast: Yogalebrity Follow her on Instagram: @yogalebrity Learn more about her YTT: Angelicagovaert.comWork with Jackie MurphySay Hi on Instagram @studioceoofficial3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organicJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo