From Tech Startups to CPG Growth: Carla Bragagnolo’s Marketing Journey

In this episode of Impact Stories, host Lisa Genovese sits down with Carla Bragagnolo, Director of Marketing at Chiwis, a rapidly growing CPG brand. Carla’s journey from content marketing at a tech startup to leading impactful strategies at Chiwis offers a wealth of insights into career transitions and building brand success. 🌟In this episode, we explore:▶ Carla’s diverse career spanning B2B tech, retail management at Lululemon, and lifestyle marketing▶ The balance between marketing and sales, and the unique challenges of startup marketing▶ Chiwis’ expansion into the U.S. market and the team’s innovative strategies for growth▶ How Carla’s experience across industries—from PR to content creation—shapes her leadership approach▶ The challenges of balancing digital and in-store marketing, especially in the evolving digital landscape post-iOS 14Whether you’re a marketer, startup enthusiast, or someone looking to grow in a fast-paced industry, this episode offers a behind-the-scenes look at marketing leadership, career growth, and bold ideas for the future. Don’t miss Carla’s story about navigating career transitions, driving brand growth, and her vision for Chiwis.