From Tech to Profit: How Steve Cowan Built a High-Growth Business with Data, Finance & Microgreens

What happens when a former tech executive applies business intelligence, financial strategy, and data-driven thinking to the wellness industry?In this episode, we speak with Steve Cowan, founder of BeMicro, America’s first freeze-dried microgreens supplement company. After leaving a lucrative tech career, Steve bootstrapped a product nobody understood — and turned it into a fast-growing company with national reach and impressive revenue growth.We dive into:How to build a profitable business using real-time data insights and financial ratiosTurning an unconventional idea into a scalable revenue-generating companyWhy every founder needs a consultant mindset — like those from McKinsey, PwC, or DeloitteManaging losses, measuring the bottom line, and navigating riskThe role of AI in business operations, consumer insights, and growth strategyWhether you're a chartered accountant, aspiring entrepreneur, or exploring new markets, this episode delivers sharp insights on growth, finance, and bold moves that lead to profit.🎧 It’s not just about plants — it’s about building a data-smart business before the world sees the opportunity.