From The Archives: How Pia Mance Made Heaven Mayhem Go Viral

By now, chances are you either have bought something from Heaven Mayhem, have it in your cart, or in a saved folder on Instagram. Since its launch just last year, the accessories brand has taken the fashion world by storm, being seen on Kendall Jenner, Hailey Bieber, and more. In today's episode, I talk to founder Pia Mance on how she found her brand niche, what it takes to go viral, and her thoughts on dupe culture.Follow Pia on Instagram @PiaMance and @HeavenMayhemLove the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.Let’s Get DressedYouTube: https://www.youtube.com/@livvperezInstagram: https://www.instagram.com/letsgetdressedpod/Newsletter: https://substack.com/@livvperezLiv Perez Instagram: www.instagram.com/livvperezTikTok: www.tiktok.com/livv.perezShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

By now, chances are you either have bought something from Heaven Mayhem, have it in your cart, or in a saved folder on Instagram. Since its launch just last year, the accessories brand has taken the fashion world by storm, being seen on Kendall Jenner, Hailey Bieber, and more. In today's episode, I talk to founder Pia Mance on how she found her brand niche, what it takes to go viral, and her thoughts on dupe culture.Follow Pia on Instagram @PiaMance and @HeavenMayhemLove the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.Let’s Get DressedYouTube: https://www.youtube.com/@livvperezInstagram: https://www.instagram.com/letsgetdressedpod/Newsletter: https://substack.com/@livvperezLiv Perez Instagram: www.instagram.com/livvperezTikTok: www.tiktok.com/livv.perezShopMy: https://shopmy.us/livvperez Hosted on Acast. See acast.com/privacy for more information.

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This episode is 35 minutes long.

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This episode was published on August 18, 2025.

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