From the Archives: Melanie Miller in 2015

Failed launches. Products nobody wanted. A membership site with costly backend problems.   Business coach Melanie Miller was so broke she couldn't pay for a course that could save her from mistakes, so instead she taught herself with a whole lotta trial and error. Now she makes money in her sleep with the coveted evergreen launch model and two online courses. In this episode you'll hear: -- How Melanie lost 70% of her business coaching client base in 6 weeks. -- How she learned to create a successful online course without investing in any programs or trainings (because she literally couldn't afford them). -- What didn't work when her current offering was a $47-monthly membership program. -- Why you can't join either of Melanie's courses today. -- Details on the evergreen launch set-up that drives conversions like crazy. -- How Melanie got over her icky feelings about creating false scarcity in her marketing. -- How "audience fatigue" has caused a drop in her profits, and what she's planning to do about it. -- Melanie's productivity hack that I'm trying to implement for myself right now. -- The surprising effect that creating marketing videos had on Melanie's business. -- The potential cost of not being yourself early on in your business.