From the Battlefield to the Archery Range: How a TAC-P Veteran Builds Community Through Business

In episode 153, I sat down (again) with my friend, Dan Horgan, USAF TAC-P veteran and founder of Arrow and Honor Co., to talk about what it really takes to build a community-driven business from scratch with our own resources. We talked about how the only thing that keeps us moving forward is the network we build through genuine honesty and real relationships with other human beings. Arrow and Honor Co. isn’t just about selling t-shirts or archery gear; it’s about forging a tribe where every handshake, every story, every honest conversation matters more than any marketing funnel or digital ad spend. We dove into the reality that creative services and marketing only work when we’re brutally transparent about our challenges, ourr wins, and our failures because that’s what attracts real partners and lifelong friends, not just customers. I pushed Dan — and myself — to get specific about how community isn’t some abstract buzzword. It is the product. It’s built by showing up, being vulnerable, and leveraging every authentic connection we’ve made, whether it’s a vendor, a client, or a fellow veteran. We talked about the necessity of owning our story, sharing it honestly, and refusing to hide behind corporate polish. The truth is, business is personal, and the only way to scale anything meaningful is by being aggressively open, direct, and unafraid to ask for help or admit what we don’t know. Use code: veteranmade10 for 10% a purchase at Arrow and Honor Co. Episode Sponsors: VM Merch Go Pills -- use "VM15" at checkout for 15% off your order. BUBS Naturals -- use "veteranmade" at checkout for 20% off your order. True Made Foods -- use "VET" at checkout for 15% off your order. Ruck Sox -- use "VETERANMADE15" at checkout for 15% off your order. Bravo Actual -- use "Veteran Made" at checkout for 15% off your order. Intro Song composed and produced by Cleod9. SOCIALS: https://www.instagram.com/veteranmade.ck/ http://x.com/veteranmade.ck https://www.instagram.com/dan_horgan_/ https://www.instagram.com/arrowandhonor.co/