From the Ground Up: How Lauren Smola Markets Her Family’s Roofing Business in Austin

In this episode of The Premium Perspective, host Serena chats with Lauren Smola of Action Roofing, a family-owned business serving the Austin area for over 18 years. Lauren shares how the company got its start, how they’ve grown through word-of-mouth and modern marketing, and how they have transitioned their operations from paper files to a fully digital system.This episode is packed with real talk about family business dynamics, building local trust, and what it takes to stand out in Austin’s competitive home services market.Whether you're a fellow small business owner, marketing pro, or just love a good local success story—this one’s for you.