From the Margins to the Mainstream: The Rise of Latin Music in America

In this first episode of Cultr, we explore the evolution of Latin music in the United States: where it began, how it grew, and how it reached a moment where songs in Spanish are leading the charts and shaping the global sound.Latin music is no longer confined to a single category. It has become a movement—one that is redefining the music industry, influencing mainstream culture, and opening doors for new generations of artists and creators.Through conversations with cultural leaders on the ground in Atlanta, we examine how community, identity, and persistence built the foundation for today’s success.This episode features:Margarita Abigail Rios Balderas, co-founder of Oye Fest and a driving force behind Latin music programming and cultural spacesEumir Gutierrez, producer, DJ, and cultural advocate, helping bring Latin sounds to major stagesRandall Flores Ruiz, producer and community builder creating spaces where Latin culture can thrive**This episode was produced by Daniela Cintron as part of her Master’s degree capstone at Harvard University.