From the Marine Corps to Owning Three Tippi Toes Franchises with Joshua Emison

Josh Emison served as an infantry officer in the Marine Corps before becoming a franchise owner in Denver. Today, he and his wife operate three Tippi Toes territories, a mobile dance program for young children. Their journey started with a simple goal—to build something of their own—and grew into a thriving local business that blends structure, leadership, and community. In this episode, Josh shares how his military background shaped his leadership style and why the systems and training culture of franchising felt like a natural fit. He talks about following the franchisor’s playbook, trusting good people, and learning that success often comes from doing the basics exceptionally well. Josh also opens up about an earlier chapter in his career, when he launched a blockchain startup that collapsed during the FTX fallout. That experience pushed him toward franchising—where the focus is on steady, proven growth rather than hype or volatility. We cover how he and his wife divided responsibilities, handled a major summer drop-off in customers, and built systems to reach their next growth milestone of 1,000 enrolled students. Josh closes with advice for aspiring owners, especially veterans: find the right fit, talk to franchisees directly, get real financial help, and never underestimate how capable you already are.