From the Opera House to Viral TikTok: Ask Ellen on Building a Beauty Career That Actually Lasts

Ellen's Blog Post From the Opera House to Viral TikTok, with Ask Ellen.This week I sat down with Ellen Malone — makeup artist, beauty content creator, and reigning Australian and New Zealand Beauty and Fashion Creator of the Year. She's also, quietly, a trained opera singer who's performed at the Sydney Opera House and played the lead in Carmen. Yes, really.We got into everything. Her start on a Mac counter at 20, the year she completely flopped online before anything took off, the real numbers behind influencer pay, and the makeup technique she thinks the whole industry has been teaching wrong.We cover:Winning Creator of the Year and why the win itself hit different to the metricsWhy "creative careers choose you," and Ellen's double life as an opera singerThe real earnings gap between male and female influencers in AustraliaWhy "natural" is the most useless brief a client can give youHer first ever wedding, done via six buses and a train with a metal fold-out kitGetting hired at Mac at 20 with no formal training and having to prove herselfHer hot take that 80% of artists can't colour match properlyThe real history of underpainting, and why she thinks a whole generation of artists were taught it wrongThe wedding that got called off mid-makeup (and why it had nothing to do with the makeup)Why she'll never tell you her best client storiesHow COVID, a redundancy, and a full year of flopping led to her actual careerHer current kit favourites, from an underrated blush trio to a foundation for mature, textured skin.