From the Poker Table to Marketing The Chosen to Millions: Jeremiah Smith, 5&2 Studios

From pastor to professional poker player to marketing executive behind The Chosen—Jeremiah Smith's career path is anything but conventional. In this episode of To The Point, the Vice President of Marketing and Branding for 5&2 Studios shares how a chance meeting at a Bellagio poker tournament led him to work alongside Dallas Jenkins on a groundbreaking show that has reached 300 million people worldwide and holds the Guinness World Record as the most translated series in history. Smith reveals the marketing secrets behind The Chosen's devoted fanbase, debunks the myth that "Hollywood doesn't want you to see this," and offers an exclusive look at what's next for 5&2 Studios, including a theatrical film about the crucifixion, Joseph of Egypt, Moses, and The Chosen Adventures animated series. Whether you're in marketing, entertainment, or simply curious about one of entertainment's biggest success stories, this conversation offers invaluable lessons on authentic storytelling, audience-first strategies, and leadership under pressure.