From the Pool to the Boardroom: Anna Bates' Journey to Room 11 Coaching

In this episode of Founders Future, with host Olivia Sammons, we sit down with Anna Bates, the founder of Room 11 Coaching. Anna shares her remarkable journey from owning a baby swim franchise for 18 years to becoming a transformational coach. She delves into how her passion for developing people's potential, combined with her background in sales, led her to create a business that helps professionals and leaders navigate change, build confidence, and unlock resilience. Anna explains the core of her work, which involves creating a safe, non-judgmental space for clients to "detangle the spaghetti in their brain" and realize their own capabilities.Anna details her flagship program, "The Person at the End of the Phone," a comprehensive sales and customer service coaching package designed for teams that communicate with clients over the phone. She emphasizes the importance of a holistic, 360-degree approach that involves not only upskilling frontline staff but also coaching the leaders who manage them to ensure lasting change. Looking ahead, Anna discusses her plans for scaling through digital courses, a potential book, and even a passion project: developing an app to support the mental well-being of teenagers in elite sports, born from her personal experience as a mother of aspiring athletes.