From the Round Rock Leader to Marketing for the Energy Transition

How do you tell the story of the energy transition to audiences tired of the same old messages? On today’s episode, I’m speaking with Mel Adamson. Mel is the founder of climate-tech marketing firm Alder & Co. Mel and I discuss the evolving role of climate change in energy marketing, the importance of brand values, and where marketing fits in the climate-tech sector more broadly. Mel emphasizes that people in the climate workforce need to make and seize their own opportunities and explains why she foresees growing demand for soft skills in this space. She also highlights the importance of creativity in climate marketing, advocating for a shift away from traditional “green” messaging toward something more like…humor? Get full access to Climate Swings at climateswings.substack.com/subscribe