From "The Saturdays" to Fashion Founder at Faves The Edit - Frankie Bridge and Leah Meredith

The Saturdays and S Club Juniors superstar Frankie Bridge and Leah Meredith built Faves out of something that started as a weekly post — Frankie trying on high street finds on her landing every Sunday. It's now a community-powered platform working with River Island, ASOS and Katie Loxton, running live events and a newsletter that out-engages everything they do on social. This one is about the unglamorous machinery underneath a business everyone assumes was easy because there's a famous name attached to it. Spoiler: it wasn't, and the famous name has occasionally made it harder. What Frankie and Leah get into: The Instagram DM Leah ignored because she assumed it was a fan account — and the year it then took Frankie to believe Faves was actually a business Why the newsletter came before anything else, and Elizabeth's blunt view on brands sitting on six figures of Instagram followers and a five-figure email list The difference between a customer and a community, and how to tell which one you've actually got Why what you say no to matters more than what you say yes to — including the big-money offers they turned down when they badly needed the money The front row decision at Faves The Runway, why PR pushed back, and what it bought them How to know your customer for real: the WhatsApp group of Faves Insiders who'll tell them straight when something's overpriced Why 30 engaged people in a room is a genuine win, not a disappointing turnout What actually happens when brands hand over creative control — and why those are the collaborations that perform Frankie on being back at the bottom: starting again in fashion after S Club Juniors and The Saturdays, and being read as a pop star having a go Why in-person is the one thing AI can't touch, and what that means for how you sell clothes Elizabeth's line of the episode: "You don't need to be a bitch to work in fashion." If you've been telling yourself you need a bigger audience before you can do anything real, this is the episode that takes that excuse away. Find Faves Instagram: @favestheedit TikTok: @favestheedit Frankie Bridge: @frankiebridge on Instagram · @frankiebridge on TikTok Faves newsletter:  https://manage.kmail-lists.com/subscriptions/subscribe?a=QWEBkN&g=TNYEpL&utm_source=ig&utm_medium=social&utm_content=link_in_bio Leah Meredith: https://www.instagram.com/leahmmeredith/ https://www.instagram.com/haus_of_hyde https://uk.linkedin.com/in/hausofhyde Mentioned in this episode F&F at Tesco — Frankie's first clothing collaboration, and how she and Leah met River Island, ASOS and Katie Loxton — named as the brands who backed Faves early and gave them creative control. The Faves Edit with Katie Loxton is live Faves The Runway — their London Fashion Week show. Faves Live events on Eventbrite Lauren Paxton — Faves stylist · Izzy Utterson — head of wellness contributor [spellings to confirm] FEBE Growth 100 — Frankie and Leah are listed as co-founders of Faves on the 2026 list Work with Elizabeth Magnetic — the six-month group marketing programme for fashion brands. 25 places a round → https://www.elizabethstiles.co.uk/marketing-waitlist The Scaling Project — six months of 1:1 mentoring for established, VAT-registered brands → elizabethstiles.co.uk/level-up The Starter Course — four sessions for anyone at the very beginning → elizabethstiles.co.uk/services The Fashion Feed — the free weekly newsletter and Facebook group Free resources → elizabethstiles.co.uk/freebies