From the Trades to the Mic: How a Lineman Built a Top 1% Podcast

In 2019 a journeyman lineman in Canada bought a microphone and pressed record. Six years later that podcast was in the top 1% of shows globally and was acquired by one of the largest infrastructure companies in North America.Ryan Lucas is a second-generation lineman, the founder of the Power Line Podcast, and the creator behind Electric Life Media. In this episode he and Kevin Rindal break down how to start a podcast in the trades with no experience or equipment, why building a trades personal brand is one of the greatest career moves a field worker can make, how communication is the most underrated skill in the entire industry, the character diamond framework for building a brand that connects, and what AI actually means for the future of tradespeople.For anyone in the trades who has an idea in the back of their head and doesn't know where to start. Subscribe to the WorkReady Podcast and join the WorkReady Community. CONNECTConnect with Dr. Kevin RindalWorkReady Hub: ⁠https://www.kevinrindal.com/⁠ LinkedIn: ⁠https://www.linkedin.com/in/kevinrindal/⁠ Instagram: ⁠https://www.instagram.com/workready_Kevin⁠ Facebook: ⁠https://www.facebook.com/profile.php?id=61586160030451⁠ Subscribe to Field Notes: ⁠https://www.kevinrindal.com/connect⁠ Connect with Ryan LucasInstagram: https://www.instagram.com/RyanWLucas Power Line Podcast: Search Power Line Podcast on your favorite platformElectric Life Media Impact Mastery Creator Program: DM Ryan on Instagram for details🎉 SPONSORSVimocity Workforce Readiness Platform: ⁠http://vimocity.com⁠ WorkReady Community (FREE for field pros)⁠https://www.vimocity.com/workready-community⁠ 🔧 Field Athlete Discounts & ToolsThese are products we trust and use to help you perform, recover, and stay ready for the job.FUNCTION HEALTH — Comprehensive lab testing built around 100+ biomarkers. → https://my.functionhealth.com/signup?code=KRINDAL10  Code: KRINDAL10GREENS FIRST — Daily greens you can take in the truck or on the job. 15% off for the WorkReady community. → https://greensfirst.com/discount/WorkReady THORNE — Practitioner-grade supplements trusted by elite sport. → https://thorne.com/u/PR889833 WHOOP — Recovery, strain, and sleep tracking built for high-performance bodies. → https://join.whoop.com/us/en/98024C53 SAATVA — Mattresses and pillows engineered for recovery. 15% off through our partner link. → https://partners.saatva.com/ypdg8ii1cdh8 AIRESTECH — EMF protection technology. 10% off for WorkReady listeners. → https://airestech.com/workready  PH PRESCRIPTION — Alkaline water systems for the field worker who's serious about hydration. 5% off with code workready5. → https://phprescription.com/?ref=workready  Code: workready5CHAPTERS00:00 From the Tools to the Top 1% of Podcasts Globally02:30 Field to Office: Why It Hit Different 07:49 You're Going to Die. So Start09:40 Test Your Idea Before Going All In 14:19 The Book That Changed How Ryan Communicates 16:35 Three Communication Skills That Change Everything 22:25 The Most Important Skill in the Trades Nobody Teaches 28:37 Why His Worst Videos Built His Best Relationships 32:08 The Character Diamond Framework 41:22 AI in the Trades