From The Vault: A Conversation with Robert Cialdini

Robert Cialdini is the NYTimes best-selling author of Influence: The Psychology of Persuasion as well his latest book, Pre-Suasion: A revolutionary Way to Influence and Persuade. He's also The Regents Professor Emeritus of Psychology and Marketing at Arizona State University. In this episode, Dr, CIaldini shares what savvy communicators do BEFORE delivering a message. Then we dig into why it might be that the value of your insights and offer may be less important than WHEN you present them. Plus, he shares a startling insight about buying from people we "know, like and trust." This episode was recorded in Early 2017.