From The Vault: A Conversation with Tiffani Bova

What this episode covers

Tiffani Bova is the Global Growth Evangelist for Salesforce. On today's episode we dive into why selling has always been more about the buyer than the seller. Plus, we explore why the funnel is no longer an applicable metaphor for the buying process. And talk about the four parallel streams buyers actually work through to arrive at a purchase decision. This interview was recorded in 2018.

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Frequently Asked Questions

How long is this episode of Sales Strategy & Enablement by Revenue.io?

This episode is 41 minutes long.

When was this Sales Strategy & Enablement by Revenue.io episode published?

This episode was published on November 2, 2020.

What is this episode about?

Tiffani Bova is the Global Growth Evangelist for Salesforce. On today's episode we dive into why selling has always been more about the buyer than the seller. Plus, we explore why the funnel is no longer an applicable metaphor for the buying...

Can I download this Sales Strategy & Enablement by Revenue.io episode?

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