From The Vault: A Conversation with Tiffani Bova

from Sales Strategy & Enablement by Revenue.io · host Revenue.io

Tiffani Bova is the Global Growth Evangelist for Salesforce. On today's episode we dive into why selling has always been more about the buyer than the seller. Plus, we explore why the funnel is no longer an applicable metaphor for the buying process. And talk about the four parallel streams buyers actually work through to arrive at a purchase decision. This interview was recorded in 2018.

Episode metadata supplied by the publisher feed · Published Nov 2, 2020

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From The Vault: A Conversation with Tiffani Bova

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