EPISODE · Dec 22, 2021 · 34 MIN
FROM THE VAULT: Mark Ferguson on science, sheep, and the tech-enabled future of genetics
from Agtech - So What? · host Sarah Nolet
Originally released: 20 February, 2020We’ll be back with new episodes in January 2022, but for the holidays we thought we’d bring back a favorite episode from the vault!Mark Ferguson or “Ferg,” is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. He’s the co-founder and Director of neXtgen Agri, an online livestock consultancy, and Genesmith, a startup applying facial recognition and machine learning to the global livestock industry.Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares his insights on:How to build relationships in a digital world.What the future of extension and consulting in livestock holds.The role of cutting edge technologies in the sheep industry (facial recognition for sheep!)His vision for a future where consumer expectations are met and growers are profitable.For more episodes, visit our website. Catch you in 2022!
What this episode covers
Originally released: 20 February, 2020We’ll be back with new episodes in January 2022, but for the holidays we thought we’d bring back a favorite episode from the vault!Mark Ferguson or “Ferg,” is a sheep geneticist who’s paying attention to how both consumer demands and emerging technologies are impacting growers. He’s the co-founder and Director of neXtgen Agri, an online livestock consultancy, and Genesmith, a startup applying facial recognition and machine learning to the global livestock industry.Drawing on his experience with dozens of clients around Australia and New Zealand, Ferg shares his insights on:How to build relationships in a digital world.What the future of extension and consulting in livestock holds.The role of cutting edge technologies in the sheep industry (facial recognition for sheep!)His vision for a future where consumer expectations are met and growers are profitable.For more episodes, visit our website. Catch you in 2022!
NOW PLAYING
FROM THE VAULT: Mark Ferguson on science, sheep, and the tech-enabled future of genetics
No transcript for this episode yet
Similar Episodes
Apr 15, 2026 ·28m
Mar 31, 2026 ·54m
Mar 27, 2026 ·14m
Mar 24, 2026 ·42m
Mar 20, 2026 ·42m
Mar 17, 2026 ·41m