From the Vault: Why Photographers Need a Blog (and How to Actually Do It)

This week, we are pulling a highly valuable episode out of the archives while Sam takes a few days to recover from a routine medical procedure. We are diving deep into the world of blogging for photographers. If you've ever stared at a blank page wondering what to write, or questioned if blogging is even worth the effort, this episode is for you. Sam breaks down exactly why words are just as important as your images when it comes to getting found online, and how to create content that actually works for your business.Key Takeaways from this Episode:The "Why" of Blogging: Discover how a blog acts as the ultimate marketing multi-tool—boosting your SEO, feeding your social media channels, and practically writing your email newsletters for you.Location is Everything: Why your blog absolutely must live natively on your own website rather than a third-party platform.Word Count & SEO: We discuss the golden rule of 500 words minimum. Pictures are great, but Google needs text to understand what you do and where you do it.Formatting for Scanners: Practical tips on structuring your posts with subheadings, short paragraphs, and bullet points so people stay on your page longer.The Smart Way to Use AI: How to use tools like ChatGPT to overcome blank-page syndrome and polish your drafts, without letting it steal your unique voice.Promotion is Non-Negotiable: You wrote it, now what? Simple, effective strategies to actually get eyeballs on your blog using social media and email marketing.⁠⁠⁠⁠⁠Download the free guide to Marketing and Creativity here⁠