From There to Here:The Story of an International Brand Expansion into North America

Marketers talk about building brand awareness, getting seen, being known. What if your brand is known the world over, but you have the task of introducing it in the Americas? Eric Graham is on the show this week discussing how he is doing that with Seeley. An Australian brand that is ubiquitous everywhere that isn’t the Americas. We discuss how he is leveraging solidified brand and marketing strategies to replicate global success in an emerging market. Plus, we talk about wine, what’s better than that?