From Tide to Febreze: The Innovation Blueprint of P&G

In this special episode, we sit down with *Gordon F. Brunner*, legendary innovator and author of *Superior Products: A Winning Strategy Demanding Game-Changing Innovation*. Brunner, with over 75 years of combined R&D leadership at *Procter & Gamble*, is the mastermind behind some of the world’s most iconic consumer brands, including **TIDE, PAMPERS, SWIFFER, and FEBREZE**. He offers an exclusive, behind-the-scenes look at the systems, culture, and leadership principles that have driven P&G’s success in dominating global markets through superior product innovation. Brunner's experience, from tackling the toughest challenges in product development to leading teams that created groundbreaking solutions, makes this episode a masterclass in strategic innovation for business owners and entrepreneurs. Whether you're launching a new product or scaling your business, you’ll gain insights into how to drive innovation from the top down and how to maintain market leadership through product superiority. ✨ And, of course, our host, Emmy Award-winning broadcaster and actor *Logan Crawford* (Blood Bloods, The Blacklist, Manifest, The Irishman), will lead this insightful discussion, extracting actionable advice from Brunner's remarkable career. 🚀 *This is your opportunity to learn from a true industry giant* — a conversation packed with lessons on how to navigate product innovation challenges and elevate your business. #SpotlightTV #GordonFBrunner #BusinessMasterclass #SuperiorProducts #LoganCrawford #InnovationLeadership #ProcterAndGamble #EntrepreneurJourney 👉 Be sure to subscribe to *The Spotlight Network* on YouTube and hit the bell to stay updated with more game-changing interviews! ✅ Visit us online at: [thespotlight.network](https://thespotlight.network) 📺 Subscribe: [youtube.com/@TheSpotlightNetwork](https://youtube.com/@TheSpotlightNetwork?sub_confirmation=1) 📲 Follow us on social media: #ProductDevelopment #InnovationStrategy #Masterclass