From Tourism to Sun Protection: How Sunbella Built a Brand Women Love

What happens when a nurse sees a growing problem and a marketer sees an opportunity? In this episode of the District 32 Business Insight Show, Michael Worthington speaks with Kasey Bryden, co-founder of Sunbella, about the journey from a handmade sun parasol created in Perth to a nationally recognised sun protection brand for women. Kasey shares how a simple idea born from her mum's experience as a nurse evolved into a thriving business helping women stay stylish while protecting their skin. From local markets and maternity leave side hustles to a royal endorsement from the Duchess of Cornwall, this is a story of persistence, smart branding and entrepreneurial courage. You'll discover: How Sunbella turned a niche product into a scalable business The marketing lessons behind building trust in e-commerce Why solving a problem matters more than selling a product The power of customer experience and brand credibility Practical advice for anyone starting or growing a business A must-listen for business owners, marketers and entrepreneurs looking to build a brand that truly connects with customers.