From Trade Shows to Target’s Shelves: Growing 500% in a Year w/ Recoup Co-founder Siwat Siengsanaoh

If you want 5x growth, you need more than a great product. In this episode, Recoup co-founder Siwat Siengsanaoh breaks down how trade shows, advisory boards, and fast feedback loops turned ginger-forward beverages into a national Target launch. You’ll learn how to build an advisory bench, get massive distribution, expand margins, and use polarizing positioning to earn raving fans.(00:00) Intro — From trade shows to Target shelves(03:20) Lean teams, volunteers, and winning Pitch Slam(06:48) Building an advisory board that moves margins(13:16) Polarization as a brand strategy: the ginger edge(16:33) Customer feedback and fast iteration(25:45) Rethinking risk: small bets, tight feedback loopsDrink recoup: https://www.recoupwellness.com/Follow Siwat Siengsanaoh on LinkedIn: https://www.linkedin.com/in/siwatsiengsanaoh/Follow Keith Cowing on LinkedIn: https://linkedin.com/in/keithcowingJoin the Executives Unplugged Community and get free office hours: https://kc.coach/executives-unpluggedSubscribe to the show:YouTube: https://www.youtube.com/playlist?list=PLU_rgycqchjl1jNqjOeJFepyr9yfcXWcMSpotify: https://open.spotify.com/show/1Bw7KhjlUzFjMoFhdfNAKNApple Podcasts: https://podcasts.apple.com/us/podcast/executives-unplugged/id1769131263