From Tradies to Trending: The Reece Reinvention

How do you evolve a 100-year-old trade brand into a modern, design-led retail powerhouse? In this episode of The CMO Show, host Mark Jones sits down with Jessica Park, CMO of Reece Group, to explore the art of balancing legacy with bold transformation.  Reece has long been synonymous with Australia's plumbing and trade sector, built on trust, quality, and deep relationships with tradies. But the brand is expanding beyond its B2B heritage, embracing a B2C and B2B2C future driven by design, innovation, and seamless omnichannel experiences.   At the centre of this evolution is a reimagining of retail. Jessica takes listeners inside Reece's newest flagship Rosebery showroom, where physical and digital experiences converge to simplify complex customer decisions. From interactive tools and mood boards to over 200,000 product variations, the space is designed to help customers confidently "mix and match" and move from inspiration to execution.   Drawing on her agency background, Park shares how skills like building high-performing teams, rapid problem-solving, and creative strategy translate powerfully into in-house marketing.   The conversation digs into the realities of modern marketing: customers who start their journey online, arrive in-store armed with research, and expect a seamless, personalised experience across every touchpoint. For Reece, success lies in "stitching" those channels together, blending human expertise with digital capability to remove friction and elevate the brand experience.   Ultimately, this episode is a lesson in brand evolution, showing how respect for heritage, combined with a relentless focus on customer experience, creativity, and commercial impact, can unlock new growth.    This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au