From Tribes to Transformation: George Rockett on Uniting Digital Infrastructure at YOTTA in Las Vegas episode artwork

EPISODE · Aug 14, 2025 · 35 MIN

From Tribes to Transformation: George Rockett on Uniting Digital Infrastructure at YOTTA in Las Vegas

from Hands-On Heroes with Valerie Crafton · host Val Crafton

This isn't just another industry event—it's a movement. 🚀 In this episode of Beyond the Megawatt, George Rockett shares how his vision to unite the "tribes" of digital infrastructure is transforming the way our industry collaborates, innovates, and tackles its toughest challenges. From energy as the new front line to partnerships over competition, discover why the second year of this event is set to double in size and change the game for data centers worldwide. 🎙️ Plus—hear what's coming in the Innovate Arena and why George says we're in a "jet engine moment" for digital infrastructure. Key Takeaways • Breaking down industry tribes - Moving beyond silos where data center, network, and IT professionals speak different languages and attend separate conferences • The "jet engine moment" for digital infrastructure - We're creating GPU "engines" without planning the infrastructure "airports" to support them • From competition to collaboration - Russian doll partnerships where companies like OpenAI involve Microsoft, Oracle, Crusoe, and Google working together • Energy becomes the front line - Learning from "crypto pivoters" who mastered energy arbitrage and flexible load management • YOTTA 2025 doubles down - Over 3,000 attendees, nearly double the exhibitors, with diverse speakers from across the digital ecosystem • Innovate Arena returns - Shark Tank-style showcase featuring 20 companies attacking industry challenges in new ways • Synergistic problem solving - Moving from traditional tracks to cross-disciplinary sessions on densification, efficiency, and risk The transformation isn't just about bigger data centers—it's about fundamentally rethinking how we collaborate across previously separate industries to build the digital economy's infrastructure. Proudly sponsored by BCS Switchgear, Inc. WE ARE NOW AN OEM SWITCHBOARD MANUFACTURER UL-891 Powered by Mod42, Modular, efficient, and rapidly deployable data center buildings designed for the modern enterprise Connect with George and YOTTA ⁠https://www.linkedin.com/company/yotta-events/posts/?feedView=all⁠⁠https://www.linkedin.com/in/george-rockett-b18a3b4/⁠⁠https://www.yotta-event.com/⁠ Apply to be a Guest or Sponsor and follow along: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://beyondthemegawatt.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/beyond-the-megawatt-podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Mara: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marajadeconsulting.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/datacenterchic/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Val: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/valerie-crafton-mba-0362b816/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://valconsultants.com/⁠⁠⁠⁠⁠⁠⁠⁠

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From Tribes to Transformation: George Rockett on Uniting Digital Infrastructure at YOTTA in Las Vegas

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