From Twitter To Salesforce: Building Accessible Products That Scale

What if accessibility wasn’t a checkpoint but a capability baked into every release? We sit down with Shlomit Shteyer, a technical program leader at Salesforce, to explore how large organizations make accessibility real, measurable, and scalable without slowing product velocity. Her journey from shipping features at Twitter to building accessibility programs offers a candid look at turning strategy into operations and aligning teams around customer impact.We unpack the practical models that work at scale: start with a centralized core to set standards, then grow embedded expertise through a Champion Program that upskills engineers, designers, and PMs. Shlomit explains why this blend beats false either-or choices and how it creates durable habits across design, development, testing, and release. Executive commitment proves decisive. At Salesforce, accessibility targets sit in the annual planning framework, right alongside feature delivery and security, so teams have time, tools, and a clear definition of success.AI enters the story as a helpful colleague, not a shortcut. Think agentic assistance that flags issues early, suggests accessible patterns, and speeds remediation while leaving accountability with humans. We also look at a shifting market reality: customers now demand accessibility at contract time, moving organizations from reactive bug-fixing to proactive, compliant design. Collaboration across companies is a surprising superpower too, with leaders openly sharing training methods, metrics, and automation approaches to raise the bar industry-wide.From global, inclusive training formats to positioning accessibility within the broader trust layer—security, availability, sustainability—this conversation offers a roadmap for leaders who want impact, not slogans. Shlomit’s advice is grounded and human: cultivate curiosity, connect your strengths to work that matters, and build systems that make good choices the default. If you’re scaling accessibility or looking for a place to start, this episode will give you frameworks, language, and momentum.Enjoyed the conversation? Follow the show, share with a colleague, and leave a quick review to help more people find it.Send us Fan MailSupport the showFollow axschat on social media.Bluesky:Antonio https://bsky.app/profile/akwyz.comDebra https://bsky.app/profile/debraruh.bsky.socialNeil https://bsky.app/profile/neilmilliken.bsky.socialaxschat https://bsky.app/profile/axschat.bsky.socialLinkedInhttps://www.linkedin.com/in/antoniovieirasantos/ https://www.linkedin.com/company/axschat/https://www.linkedin.com/in/neilmilliken/Vimeohttps://vimeo.com/akwyzhttps://twitter.com/axschathttps://twitter.com/AkwyZhttps://twitter.com/neilmillikenhttps://twitter.com/debraruh