From Two Small Projects to Profitable Exits on Acquire.co...

What this episode covers

Running small projects may not be glamorous. But for Thomas Ulman, it was the smartest way to scale and sell. His founder story shows how improving what already works can lead to clean, profitable exits.He took over Waitlist.email, a launch waitlist tool for founders, and Text.run, a minimalist personal-site builder. Instead of starting from scratch, he improved both products, rebuilt user trust, and sold them through Acquire.com, turning side projects into successful exits.Simplicity shaped the outcome. By removing free tiers, listening to users, and leveraging SEO, Thomas grew revenue with no paid ads. Both products were sold within weeks after listing.You’ll hear:How to find value in small SaaS projectsWhy simplicity can outperform scale in growthWhat to fix before listing a business for acquisitionHow fast deals close when documentation is clean and trust is high3 lessons from Thomas’s exits:Small doesn’t mean insignificant — improve what worksPredictable, well-documented products sell fasterFocus and simplicity drive profitable outcomesWhether you’re building SaaS or managing side projects, this episode is your blueprint for lean growth, focus, and smart exits.Follow Thomas’s journey:LinkedInAlmostHuman.digital

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Frequently Asked Questions

How long is this episode of Startup Acquisition Stories?

This episode is 16 minutes long.

When was this Startup Acquisition Stories episode published?

This episode was published on October 14, 2025.

What is this episode about?

Running small projects may not be glamorous. But for Thomas Ulman, it was the smartest way to scale and sell. His founder story shows how improving what already works can lead to clean, profitable exits.He took over Waitlist.email, a launch waitlist...

Can I download this Startup Acquisition Stories episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.