From Upfronts to NewFronts, Madison Avenue Faces Its Post-COVID Future

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This episode is 32 minutes long.

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This episode was published on May 11, 2021.

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from Strictly Business · host iHeartPodcasts

Amid weeks of presentations from media brands to advertisers, there's no better time to check in on the state of the advertising business with Brian Wieser, global president of group intelligence at media-buying giant GroupM. From connected TV to e-commerce, he touches on all the biggest trends shaping how tens of billions of promotional dollars are being spent. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published May 11, 2021

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From Upfronts to NewFronts, Madison Avenue Faces Its Post-COVID Future

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