From Veggies to Viral: The Unexpected Rise of DIG l BRANDED+

When the pandemic hit, Dig, a brand known for its vegetable-focused, farm-to-table menu, faced a harsh reality: their entire business model was built around in-person dining. In this episode of Branded, Ben Kaplan sits down with Jessica Serrano, CMO of Dig, to uncover how the company transformed its strategy to not just survive, but thrive in a post-COVID world. Jessica shares the bold moves that redefined their menu, expanded their reach, and turned digital ordering into half their business. From pivoting their messaging to rethinking their approach to food, Dig’s journey is a masterclass in resilience and adaptation.