From VHS Tapes to Huddle: The Evolution of Sports Video Analysis

Casey Bateman, Principal Engineer at Huddle, reveals how their video platform revolutionized sports analysis by replacing the old system of coaches exchanging physical tapes with instant digital access. Founded in 2006 at the University of Nebraska, Huddle now serves 97% of US high school football programs and has expanded globally to 40+ sports.• Huddle's first client was Nebraska football in 2007, followed by the NY Jets when their coach moved teams• Explosive growth began when targeting high schools - from 12 schools in 2008 to 1,300 by 2010• Currently powers video analysis for 230,000 different organizations globally across 40 different sports• Platform optimizes for clear jersey numbers and field lines, critical details coaches need for analysis• Uses different video delivery strategy than entertainment streaming services due to unique access patterns• Current library contains over 100 petabytes of video hosted on AWS • Developing AI-powered camera technology that automatically tracks players and the ball• Implementing HEVC codec support after Chrome announced compatibility, reaching 71-72% of their user base• Created on-demand rendering system that cuts storage needs in half by generating lower-quality versions only when neededStay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.