From Vibes to Variables: How We’re Measuring the Unmeasurable in UX (with Bill Albert)

Send us Fan MailWhy is it so hard to know whether people want to use what we design—not just whether they can?Design research can (and should) go far beyond basic task success. Our guest Bill Albert joins us to show how to expand our measurement toolbox.By learning to measure desirability, emotion, and true engagement, we unlock clearer insights, align teams faster, and invest only in ideas that will actually resonate.WHAT WE COVER IN THIS EPISODEUsability vs. desirability — why the distinction mattersQuantifying emotion in UX: from frustration to delightDefining “engagement” (and the right ways to track it)Physiological tools in practice: galvanic skin response & eye-trackingExperience economy metrics — what today’s products must captureIf today’s conversation helped you think more deeply about your work, I’d love it if you left a quick rating or review on Apple, Spotify, or your favorite podcast listening app. It helps more thoughtful designers discover the show—and keeps these meaningful insights coming your way. Just a star rating or a sentence or two makes a big difference. Thanks for listening!  If this show has been useful or thought-provoking for you, please do us a favor and help other people discover the show by leaving a rating and review on your favorite podcast player.To leave a review on Apple Podcasts: search for The Design Psychologist, tap the show, scroll down to the bottom of the page, and hit “Write a Review.”