From Virtual to Brick and Mortar: How Jess Built Shine Fitness Studio

Ep. 45 Are you considering starting a brick-and-mortar business? Join host Merchon and Jess Takimoto, owner of Shine Fitco, a fitness studio in Toronto. Jess shares her journey from starting as a virtual business to transitioning to a brick-and-mortar location. She discusses the importance of changing the negative mindset around fitness and the benefits of in-person workouts. Jess also offers advice for entrepreneurs and those looking to incorporate movement into their daily lives. Jess and Merchon explore the intricacies of fitness from a psychological perspective, emphasizing the importance of a healthy mindset alongside physical exercise. Resources: Book Mentioned: "Miracle Morning" by Hal Elrod; "Rich Dad, Poor Dad" by Robert Kiyosaki. Connect with Jess Shine Fit IG: https://www.instagram.com/shinefitco/ Shine Fit Website: https://www.shinefit.co/ Shine fit Podcast: https://open.spotify.com/show/5TrcyrSOmRcoZLkx78HHZR Personal IG: https://www.instagram.com/jesstakimotofitness/?hl=en Key Takeaways: Starting or transitioning to a brick-and-mortar business involves unique challenges and requires a clear understanding of operational dynamics, including costs and capacity planning. Consistency in showing up for business is as crucial as it is in maintaining a fitness routine, highlighting the importance of perseverance over perfection. Finding what truly motivates you, both in terms of business operations and exercise routines, leads to sustainable and enjoyable practices. Addressing societal beauty standards and toxic fitness culture is vital to cultivating a positive relationship with one's body and exercise. Celebrating small victories and growth milestones is fundamental in the entrepreneurial journey, fostering a spirit of resilience and self-appreciation. Notable Quotes: "You need to flip that script because every single time you figure out something that doesn't work or doesn't work for you, it leads you closer to what ultimately is going to work." "Focus on something you love and something you can be the best in the world at, and the money will follow." Credits: Sponsored by: High Vibe Cowork  Music: The Greatest by All Good Folks, Wanderer by Aylex Produced by JazzCast Pros Chapters: 0:00:00 Introduction  0:02:34 Negative mindset around fitness and body image 0:04:40 Transition from virtual to brick and mortar business 0:05:15 The importance of in-person fitness and the energy of a group setting 0:07:17 Challenges and benefits of having a brick and mortar business 0:09:02 Finding the best fit for your business and personal preferences 0:10:38 Narrowing down and focusing in the early stages of a business. 0:11:20 Trial and error in entrepreneurship and embracing the need to pivot. 0:12:19 The importance of celebrating wins and reflecting on progress. 0:15:39 The reality of entrepreneurship  0:17:16 Overcoming imposter syndrome, fear of failure, and rejection through mindset work. 0:18:11 The importance of a morning routine and consistent self-work. 0:19:35 Recognizing the value of soft work in personal growth and transformation. 0:20:15 Getting back into fitness  0:20:43 Consistency and perfection are two different things. 0:21:17 Find something you like and ignore what others say. 0:22:46 Be realistic with your schedule and set yourself up for success. 0:23:48 Aim for 2.5 hours of exercise per week. 0:25:06 Don't focus on the money, focus on what you love. 0:26:13 Launching "Shine Stories" podcast to inspire others. 0:27:01 Connect with Jess Learn more about your ad choices. Visit megaphone.fm/adchoices