From Visibility to Trust: How AI and Strategy Drive Dental Growth

Dental practices today have more tools than ever, CRMs, ads, dashboards, analytics, but many still struggle to convert visibility into real patient growth. The missing piece is strategy, not more technology.In this episode of The TechDental Podcast, host Dr Randeep Singh Gill speaks with Bogomil Stoev, Founder of The Strategic Kreator, Co-Founder & CMO of Commenter AI, and Co-Owner of St Apolonia Dental Clinic. With a background spanning digital marketing, AI development, and hands-on clinic ownership, Stoev explains why “likes don’t buy food” and how dentists can avoid the trap of content-for-content’s-sake by building trust-first systems that actually lead to booked treatments.What You’ll Learn:Why visibility without ROI is a costly trap for dental practicesThe biggest mistake clinics make with patient acquisition and marketing toolsHow to use AI as a co-pilot, not a replacement, in building growth systemsWhy “likes don’t buy food, conversations do” when it comes to social mediaA minimum-time framework for dental leaders with only a few hours per monthHow Commenter AI enables “conversational visibility” to build trust at scaleWhy patient trust, not automation, remains the cornerstone of sustainable growthHow to design simple, repeatable systems that convert online visibility into loyal patientsAbout the Guest:Bogomil Stoev is the Founder of The Strategic Kreator, Co-Founder & CMO of Commenter AI, and Co-Owner of St Apolonia Dental Clinic in Bulgaria. A rare triple threat in the dental space, he bridges the worlds of clinic ownership, AI product development, and strategic growth consulting. With over 19 years of experience in marketing and two successful exits, Bogomil has established a reputation for helping consultants, experts, and dental professionals leverage LinkedIn as a scalable patient and client acquisition engine. At Commenter AI, he leads the creation of tools that transform online visibility into real conversations and opportunities, while still keeping the human element at the centre of trust-building. As a practising dental clinic co-owner, he understands firsthand the challenges of attracting and converting patients in an increasingly competitive market. His pragmatic approach blends strategy and technology, showing how dental businesses and the B2B brands that serve them can move beyond vanity metrics to systems that consistently deliver results.If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do this are here.