From VP Ego to CMO Clarity: Mark Wheeler’s Leadership Les...

What this episode covers

On this episode of Branded Leaders, host Ben Kaplan sits down with Mark Wheeler, Chief Marketing Officer at Storyblok, to unpack 30 years of hard-earned wisdom from the world of B2B tech. From navigating complex teams to avoiding the VP ego trap, Mark shares what it really takes to lead with authenticity. He also breaks down how “joyful headless” became more than just clever branding—it became Storyblok’s North Star, backed by real customer smiles and a facial recognition study. Yes, seriously.

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Frequently Asked Questions

How long is this episode of BRANDED Leaders?

This episode is 33 minutes long.

When was this BRANDED Leaders episode published?

This episode was published on July 25, 2025.

What is this episode about?

On this episode of Branded Leaders, host Ben Kaplan sits down with Mark Wheeler, Chief Marketing Officer at Storyblok, to unpack 30 years of hard-earned wisdom from the world of B2B tech. From navigating complex teams to avoiding the VP ego trap,...

Can I download this BRANDED Leaders episode?

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