From VP Ego to CMO Clarity: Mark Wheeler’s Leadership Lessons

On this episode of Branded Leaders, host Ben Kaplan sits down with Mark Wheeler, Chief Marketing Officer at Storyblok, to unpack 30 years of hard-earned wisdom from the world of B2B tech. From navigating complex teams to avoiding the VP ego trap, Mark shares what it really takes to lead with authenticity. He also breaks down how “joyful headless” became more than just clever branding—it became Storyblok’s North Star, backed by real customer smiles and a facial recognition study. Yes, seriously.