From Waiting for Clients to Creating Real Opportunities with Kimberly Boyd

Referrals are a strong signal that your work matters—but they’re not a strategy you can rely on long term. In this conversation, I sit down with leadership coach Kimberly Boyd to talk about what happens when a referral-based business starts to feel inconsistent—and what it takes to build something more stable.When we started working together, Kimberly’s business was built almost entirely on word-of-mouth. It worked… until it didn’t. What you’ll hear in this episode is how she shifted from “cross your fingers and hope” to a more intentional, consistent approach to business development—and what changed as a result.This isn’t about doing more. It’s about understanding the difference between waiting for opportunities and creating them.In this episode, we cover:Why referrals can create a false sense of security in your businessHow referrals shortcut the sales process—and why that mattersThe mindset shift from “I’m bad at sales” to building a repeatable practiceWhat business development discipline actually looks like week to weekThe real opportunities that start showing up when you create consistencySales as Service Challenge — Start Now!This week, I want you to stop waiting—and start initiating.Your challenge:Identify 5 people already in your network(past clients, warm leads, referral partners, or peers)Start 5 intentional conversationsNo pitch. No pressure. Just reconnect, check in, or share something relevant.Focus on connection—not conversionBecause this is where a real pipeline starts.Links & Resources:Learn more about Strategic ClarityConnect with Kimberly on LinkedInYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.Your next client - calculate what it takes.Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call. Connect with Tam on LinkedIn. Produced by KNWN Media. Executive Producer: Jess Milanes.