From Waste to Material: A Mind Shifting with Ken Alston Pt.2

Shortage of raw materials characterized 2020 and 2021.Following the forecast of the most influential agencies in the world, probably 2022 will be characterized by several shortages especially for important materials like rare hearths, aluminium, copper, etc.In front of this scenario there are two ways: increase the mining process risking the health of our planet or change the approach by starting considering waste as materials.That’s an important mindset shift for waste management companies and for citizens.As psych science teaches us that to have a mindset shift the time needed is between 21 days to over 90 days.It takes a long time but not only that, in fact what is important for the mindset shifting is that the person is exposed every day to the same stimulus/message.This is where the most important tool for making the change of mindset happen comes into play: marketing.In fact, this is the only tool capable of making the message accessible to everyone in target.If you want to understand the transition from waste to materials then don't miss this Linkedin Live in which, with Ken Alston maximum expert in the transition from waste to material, we will give you all the indications to transform your company from a waste management center to a materials management center.PT.2