From Wearables to $100M+ Workers Comp MGA: How Kinetic Pivoted to Claims Oversight Software

What happens when your core product works perfectly — but your customers still don't stick around?Adam Price, CEO of Kinetic Comp, joins InsurTechTalk episode 155 to unpack one of the most honest startup pivot stories in InsurTech: how Kinetic went from a wearable device company to a $100M+ workers comp MGA powered by claims oversight software — and why that shift was driven entirely by listening to policyholders and brokers.In this episode:Why wearables work great — but change management kills adoptionThe real reason prevention tech struggles in mid-market workers' compHow Kinetic transitioned from hardware to a software-based claims oversight platformWhat "data fusion" actually means in practice (not just buzzwords)The Nationwide Mutual partnership and what a full-stack carrier relationship really looks likeHow to pitch an MGA to investors — and why the $6 trillion TAM slide won't cut itAI in insurance: Kinetic's honest "5 or 6 out of 10" self-assessmentTips for InsurTech founders building MGAs from scratchWhether you're building in workers comp, launching an MGA, or trying to figure out where prevention tech fits in your product strategy — this one is packed with hard-won lessons.🔗 Learn more about Kinetic: https://kineticcomp.com/