From Wine Night to Patent: Michael Fors and the Story Behind Liquid Jazz

In this episode, Keith sat down with Michael Fors, inventor and owner of the Liquid Jazz Experience, to explore how a simple ritual turned into a patented product.What started as a weekly wine night with friends evolved into something much bigger. Over time, Michael began to notice a small but consistent problem. Great wine often needed time to open up, but real moments do not wait.That observation led to an idea. And that idea eventually became Liquid Jazz, a decanter designed to bring wine to life in minutes.In this conversation, Michael shares:How a 26-year tradition became the foundation for a productThe moment of insight that came from watching ocean wavesWhat it really takes to turn an idea into a patentThe challenges of bringing a product to marketWhy not every idea should become a businessThis is a story about paying attention, solving real problems, and knowing when to take something seriously.Connect with Michael Fors: Website: https://liquidjazzexperience.com/pages/about Instagram: https://www.instagram.com/liquidjazzexperience/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeith For sponsorship inquiries, please contact: [email protected]#StartupStory #ProductInnovation #FounderJourney #Entrepreneurship #DesignThinking #ConsumerProduct #Innovation #BusinessStory