From zero listeners to lasting impact: How to grow your podcast audience

Are you a church communicator or ministry leader looking to boost engagement and effectiveness in your digital outreach? In this episode of MyCom, host Ryan Dunn shares practical strategies and fresh insights for connecting with listeners through podcasting, YouTube, and other broadcast channels. Drawing from years of experience and real-world examples, Ryan explores why podcasts often struggle to build an audience, how to define and serve your specific ministry niche, the power of consistency, and the advantages of expanding to YouTube for discoverability and interaction. In this episode: (00:00) How to get people listening to your content? (01:48) What is a podcast? (03:09) The value of longevity in podcasting (04:48) The “who” is integral to the “why” (07:52) Your “why” is the heart of the podcast (09:54) Being audience-specific in podcasting (10:30) The YouTube model of podcasting (13:34) Case study in podcasting: Brandon Robbins (16:01) A word from “Igniting Imagination” (17:08) Logical and scalable path for podcasts (18:33) The Compass podcast workflow (29:34) Descriptions are key! (33:07) Why consistency matters Whether you’re starting your ministry podcast or looking to enhance your church communications, this episode is packed with practical insights. Listen in and discover new ways to serve and engage your community! Find more helpful resources, episode notes, and listening recommendations: www.resourceumc.org/mycom-podcast