From Zero to 1.6 Million: How Plum Scaled Their User Base With Joost Brok, VP of Marketing at Plum

Send a textIn the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joost Brok, VP of Marketing at Plum, the financial well-being app for saving, spending, earning and investing.Joost is a data-led growth and marketing expert with 10 years of branding, marketing technology, B2B and B2C growth experience. He shared Plum’s inspiring journey of successfully launching into nine European countries.Tune in to listen to Joost, and Shameer talk about the key initiative that helped Plum drive growth, missed opportunities, the main challenges Plum faced in its journey and a lot more.Join them as they cover:👉Plum’s growth journey to 1.6 million users👉How Plum expanded into 9 European countries👉The key initiative that helped Plum drive growth👉Having a blueprint that works and tweaking it👉When to make the move from performance to the above-the-line activity👉Tracking and interpreting data when making strategic decisions👉The main challenges Plum faced in its growth journeyDon't forget to subscribe to The Fintech Marketers and Leaders podcast, so you never miss an episode!Subscribe here:👉 www.thefmlpodcast.com 👉 Email: [email protected] connect with Joost here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.