From Zero to 10,000 Tickets: Building an Events Empire From Scratch

 In this episode, Pete Last shares his journey from starting with zero budget to creating successful events like the Rum and Reggae Festival in Chester. He discusses the evolution of nightlife, the impact of technology, and practical tips for event promotion and business resilience. In this episode, we explore the realities of running a successful events business, the challenges of festival management, and the importance of authenticity and resilience in entrepreneurship. Our guest shares candid insights on overcoming obstacles, managing costs, and maintaining a passion for creating memorable experiences.