From Zero to 85,000 People — How to Build a Tailgate Entertainment Empire | Wayne Verschuere

He launched his tailgating company in January 2020, picked up his first trailer on March 15th, and COVID shut everything down two days later. Most people would have quit. Wayne Verschuere spent those months setting up his tailgate rig on beaches, in parks, and in his housing community — inviting anyone who'd come — until the world reopened and Tailgate Pro Entertainment exploded.From 4 events in 2020 to 315 events in a single year. From parking lots in Tampa to Gasparilla Bowl alongside ESPN. Wayne, a Marine Corps veteran and self-described "life of the party," joins Luke to tell the full origin story — and explain why Mike Alstott has an open invitation to any Tailgate Pro event, forever.What we cover: Launching a business in January 2020 — and what happened next · Using COVID to build the brand before anyone was watching · Growing from 4 events to 315 in a single year · Doing every Bucs home game, every Gator game, NFL and bowl events · The ESPN partnership and the Gasparilla Bowl · What it takes to run great tailgates across multiple markets · Mike Alstott's open invitation