From Zero to Category Leader in 15 Months

from Shopify Masters · host Shuang Esther Shan, William Smolen, Bill Smolen, WagWell, Shopify

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.For more on WagWell and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Jun 5, 2025

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Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

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From Zero to Category Leader in 15 Months

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