From Zero to Category Leader in 15 Months

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

Episode 695 of the Shopify Masters podcast, hosted by Shuang Esther Shan, William Smolen, Bill Smolen, WagWell, Shopify, titled "From Zero to Category Leader in 15 Months" was published on June 5, 2025 and runs 38 minutes.

June 5, 2025 ·38m · Shopify Masters

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Summary

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

Episode Description

Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.

For more on WagWell and show notes click here.

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