From Zero to Hero: Achieving Cult Status for Your Brand ft Ore Lawani - S2E8

In this episode, Temi and Tobi are joined by Ore Lawani, the visionary founder and CEO of Arami Essentials, a skincare brand that has gone from humble beginnings to becoming a cult favorite among women across Africa and beyond. We explore how Arami Essentials transitioned from being “just another skincare brand” to becoming a movement—one that empowers women to feel confident in their own skin. From brand-building strategies, staying true to purpose, and cultivating a loyal community, Ore shares the behind-the-scenes journey of what it truly means to build a brand that resonates deeply with people. Whether you're an entrepreneur, brand strategist, or skincare enthusiast, this conversation will inspire you to dream big, stay authentic, and build with impact. Don’t forget to like, comment, and subscribe to our YouTube channel, and listen to Totally on Brand on your favorite podcast platform. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: [email protected] Tobi: @misshamilton Temi:@temimakinsanya