From Zero to Users: Building a Winning App Install Campaign with Andrews "Omar" Otoo

One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it. If this sounds like you? Then this episode of the Colours of Social Media Podcast is for you. In this episode, Enoch invited his long-time friend, whose only task is running App install campaigns for clients all over the world. Though most of his clients are in the fintech industry, the basic principles of moving from zero to users apply. This episode saw Andrews "Omar" Otoo get invited to the COSM Pod to tell us more about App install campaigns, how to choose the right app to work with, how to target the right audience, how to get downloads, and how to eventually retain them. You don't want to miss this episode.