Frontstage, Backstage: How Service Design Really Works (with Marc Stickdorn)

Send us Fan MailWhat’s the real impact of service design on customer experiences?In this episode of The Design Psychologist, host Thomas talks with service design expert Marc Stickdorn, PhD, author of "This is Service Design Doing," about the evolution and holistic nature of service design. They discuss the importance of community involvement and collaboration in shaping effective strategies and enhancing user interactions across various touchpoints. WHAT WE COVER IN THIS EPISODE: - The role of community contributions in redefining service design.- Examples of service design addressing real-world challenges, like improving grocery store experiences.- Integrating digital transformation for cohesive customer interactions.- Strategies to bridge organizational silos for better engagement.- The importance of prototyping and feedback in the iterative design process.- Adapting service design methodologies to navigate a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) landscape.If today’s conversation helped you think more deeply about your work, I’d love it if you left a quick rating or review on Apple, Spotify, or your favorite podcast listening app. It helps more thoughtful designers discover the show—and keeps these meaningful insights coming your way. Just a star rating or a sentence or two makes a big difference. Thanks for listening!  If this show has been useful or thought-provoking for you, please do us a favor and help other people discover the show by leaving a rating and review on your favorite podcast player.To leave a review on Apple Podcasts: search for The Design Psychologist, tap the show, scroll down to the bottom of the page, and hit “Write a Review.”