Froyo is Back (Again)

It's hard to walk around in New York these days without noticing a certain food trend currently undergoing a renaissance: froyo. The cold dessert first made a cultural impact in the early 2010s, and now it's back. Ahead of Memorial Day weekend and the unofficial start of summer, Bryan Kim, editorial lead for The Infatuation, breaks down the froyo hype and where to get the best cups and cones in New York. Photo by Francine Orr / Los Angeles Times via Getty Images: Tart raspberry with sprinkles at Humphrey Yogart inside Gelson's market on Saturday, April 24, 2021 in Sherman Oaks, CA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.