Frozen City vs Whiteout Survival, ad monetisation potenti...

What this episode covers

This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠Jakub Remia⁠r, ⁠Matej Lančarič⁠, ⁠Felix Braberg⁠ Youtube: https://youtu.be/ON3hmNokPfQhttps://youtu.be/ON3hmNokPfQ Agenda 00:00 Intro 00:15 Chit-chat (nothing important, you can skip this) 05:20 Century games intro 09:15 Frozen City ad monetization update 11:21 Felix is heartbroken 13:41 Frozen City making about $1mil ad revenue/month 14:20 Felix gives ad placements suggestions 15:08 How much more could they be earning? 16:20 Double placements during weekends 17:00 Negative nancy dresses up as a detective 21:08 Felix's wet ad revenue dream in 4x games starts 25:00 Whiteout Survival UA epic intro 25:43 Soft launch dates of Frozen City & Whiteout survival 28:31 Unity Square videos beta? Pls, pls, pls. Can I get in? 29:30 Top 10 Geos revenue wise 30:31 Retention KPIs 32:43 UA is dead? How come they get so many users on iOS? 34:50 Whiteout survival creative strategy 38:50 Game design intro 42:00 Wait, wait, wait, wait?! Is this a 4X game? 44:11 Smooth transition from idle game to 4X 45:25 Where are the ads? 47:34 Chef's Kiss 50:07 Baloon mechanic, pure genius Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠lancaric.substack.com⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Frozen City post-IDFA global launch UA case study https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/https://lancaric.me/post-idfa-ua-frozen-city-global-launch-case-study/

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Frequently Asked Questions

How long is this episode of two & a half gamers?

This episode is 52 minutes long.

When was this two & a half gamers episode published?

This episode was published on March 20, 2023.

What is this episode about?

This is no BS gaming podcast 2.5 gamers session #56. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having...

Can I download this two & a half gamers episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.