Frozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole Foods

Send us Fan MailIn this episode of Shelf Talks, host Roberta interviews Caroline McGinley, founder of La Gringuita, a cookie brand that started in her kitchen and has grown into a successful retail product. Caroline shares her journey from baking cookies in Uruguay to navigating the complexities of the U.S. market, including her experiences with Whole Foods and the challenges of scaling production. The conversation highlights the importance of customer feedback, innovative marketing strategies, and the realities of running a food business, including compliance with food safety regulations. Caroline's story is one of resilience, creativity, and the power of community support.Links in this episode:La Gringuita Website: https://gringuita-cookies.com/La Gringuita Instagram: https://www.instagram.com/gringuita_cookies/Fancy Foods Show: https://www.specialtyfood.com/fancy-food-shows/Maker's Prep: https://www.specialtyfood.com/education/makerprep/ Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book